About Erin

Erin Weiffenbach is a designer living and creating in Lake City, Florida.

Erin grew up loving to organize and customize. In high school, she discovered graphic design and began creating various items like t-shirts, local ads, and personalized school binders. While Erin was learning quality design practices in school, she was also expanding her network and learning how to manage freelance work for a handful of individuals and small businesses.

Erin has a colorful background, having held various positions throughout her schooling at reputable companies such as Regal Cinemas, Champs Sports, and FedEx Express. Through these experiences, she has gained invaluable skills and is known for delivering exceptional customer service.

After obtaining her BFA degree in graphic design and digital media from the University of North Florida, Erin started working as Digital Content Coordinator at iHeartMedia. With her love for music and exceptional organizational skills, she managed content and graphics for multiple different radio station websites, as well as worked promotional events, such as the 47th CMA Awards Radio Broadcast in Nashville. While at iHeartMedia, she also captured a concert video that went viral (over 13 million views) which was featured on E! Entertainment.

After moving back to her hometown to be closer to friends and family, Erin took a position as a production team member at Fracture. There she helped produce beautiful glass prints for customers all over the world. Within 8 months at Fracture, Erin was promoted to their first in-house creative team as Visual Designer. There she helped bring concepts to life and cultivated bonds between Fracture products and customers by creating a consistent brand image across multiple surfaces such as website, email, social, packaging, and advertisements. She even assisted with many profitable product launches, including Storyboard, Matte Glass, and Photo Walls.

With the intent on channeling her entrepreneurial spirit and eye for design, Erin established her freelance passion project. As Creative Director of Wyfenbok, she works collaboratively with a niche group of talent to bring professional design and creative services to small businesses. Within the past decade, Erin has helped many from various industries through her company. She continues to take on freelance projects through Wyfenbok but, most importantly, she’s learning every day how to solve new design challenges.

Currently, you can find Erin working from her home office alongside her partner, Lindsey, kiddos, dog and 3 cats. She loves to travel to new places, learn new things, and binge on interesting documentaries on Netflix.